Reshuffle of the hottest tobacco market puts forwa

2022-10-18
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The reshuffle of the tobacco market puts forward higher requirements for packaged products (II)

(2) the tobacco industrial structure will be effectively adjusted and the market concentration will be improved

due to the reasons of policy and market, the tobacco enterprises that cannot adapt to the new environment and the unreasonable allocation of resources, especially the small tobacco factories that have been closed for a long time, will be the most affected after China's entry into the WTO. This result is just in line with the principle put forward by the State Tobacco Monopoly Administration: expand a group, strengthen a group, invigorate a group, and eliminate a group. In the next few years, with the large-scale closure of small cigarette factories, market resources will be effectively concentrated, cigarette brands will be significantly reduced, and the market concentration on medium and low-grade cigarettes will be unprecedented. This is very conducive to the development and expansion of large cigarette enterprises with medium and low-grade cigarettes as their main products

(3) the ability of local protection will be weakened or even eliminated

equipment manufacturers of recycled plastic granulators encounter huge business opportunities. At present, the recycling rate of waste plastics in China is not high

after China's entry into the WTO, China's market will be opened wider and deeper, local protection will be curbed, enterprise cooperation will be gradually strengthened, and the tobacco market after re cutting and division will change the scattered and chaotic situation in the past, It is conducive to accelerating the formation of a unified, open, orderly and efficient market operation mode across the country

(4) planning and directives begin to decrease, and enterprise autonomy increases

(5) enterprises' awareness of participating in international competition will be strengthened, and the level of enterprise management and marketing will be improved

development opportunities of tobacco packaging industry

after China's entry into WTO, China's tobacco packaging products will further develop towards high quality and internationalization, and the competition in the tobacco packaging industry will become more intense, in new materials, new equipment, new processes and designs The use of anti-counterfeiting means will become more practical, and the comprehensive strength of tobacco packaging enterprises will become a key factor for tobacco enterprises to consider when selecting suppliers. The tobacco industry is bound to undergo a reshuffle after China's entry into WTO, which will certainly lead to a round of competition among packaging suppliers for the new petrochemical and chemical industry to achieve a profit of 765.2 billion yuan. Only by seizing the opportunity and making efforts to enrich and improve their own enterprises can they win in the new competition

change in the marketing mode of cigarette packaging products

with the adjustment of the tobacco industrial structure after China's entry into the WTO, the market concentration has been greatly improved, which will reduce the marketing channels of enterprises providing packaging products for the tobacco industry, but at the same time, it will also make the market public relations objectives more concentrated and the single market share increased. In fact, the packaging enterprises can "concentrate their firepower" to win more orders. Of course, for small and medium-sized packaging enterprises, the probability of being eliminated is relatively increased, so packaging enterprises must continue to expand their own strength, improve their own level in both hardware and software, and occupy a favorable market competitive position as soon as possible

cigarette bag products tend to be high-grade, high-tech, and have higher and higher requirements for quality

after the implementation of the new tobacco tax system in 2001, low-grade cigarettes are almost unprofitable, and the competition in the tobacco industry gradually turns to medium and high-grade cigarettes. This trend is not difficult to find after China's entry into the WTO, with the continuous reduction of the cost of domestic medium and high-grade cigarettes and the entry of foreign cigarettes, it will be more obvious. Therefore, the quality requirements of packaging products are becoming higher and higher, and cigarette factories will pay more attention to new packaging materials, new processes and new technologies, which requires packaging enterprises to increase the scientific and technological content of products while strictly ensuring the product quality, and improve the product grade, so as to meet the needs of the brutal competition among major brands in the tobacco industry

the design style of cigarette packaging products will tend to be internationalized

after China's entry into the WTO, foreign tobacco will compete with Chinese tobacco enterprises in the same market, which is not only conducive to domestic tobacco enterprises to closely observe and learn the advanced management and marketing experience of foreign tobacco, but also conducive to domestic packaging enterprises to more intuitively understand and master the development trends of international tobacco packaging. At the same time, competition will also force Chinese tobacco enterprises to speed up the process of internationalization and make Chinese tobacco go abroad as soon as possible, which will inevitably require higher quality, firmer, cleaner and more innovative packaging products, and the design style will also be more internationalized. Just as the global packaging business manager of Weishi Weike packaging resource set, one of the world's largest cigarette packaging material suppliers, said after browsing the instructions: Chinese tobacco manufacturers must also pay attention to two major priorities in packaging when exporting, namely, the purity and cleanliness of packaging. In particular, the European and North American markets are very sensitive to the purity and cleanliness of food and tobacco packaging, and exporters must pay more attention

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